Los Angeles • 310.463.4684 • matt@matthewfinio.com
Creative Director / Copywriter / Producer who has worked for agencies and in-house; I also run a virtual agency that assembles teams of creatives for larger projects. Client experiences include Google, YouTube, Spotify, IBM, MotorTrend, Machinima, QVC and Cornerstone OnDemand.
AWARDS
Aster Award (Sensis/FDA anti-tobacco television campaign, 2017) / ScreenCraft Comedy Semifinalist (2013) / Academy of Motion Picture Arts & Sciences Nicholl Fellowship Quarterfinalist (2012) / ADWEEK’s 30 Freakiest Ads of 2011 / Zoetrope Screenplay Competition Quarterfinalist (2011) / WriteMovies International Screenplay Competition Finalist (2010) / Silver & Gold Mark Awards (1998-2004) / Six Gold Tellys (1999-2000) / Five Silver Tellys (1999-2000) / PROMAX Silver (1999) / New York Festival International TV & Cinema Advertising Competition (1998) / Print’s Regional Design Annual (1997)
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DIRECTOR, WRITING / CREATIVE (full-time contract)
VSA Partners
2022-Present
IBM CONSULTING
CREATIVE DIRECTOR / COPYWRITER / PRODUCER
MATTHEW FINIO CREATIVE, Los Angeles
2015-Present
Concepts, copywriting and producing plus access to teams of designers and video production specialists for larger projects where agency-level services are required.
CORNERSTONE OnDEMAND: 2016 - 2021 branding, sales and product videos and Corporate Deck design for this global cloud-based software company
MACHINIMA: Production of show promos (Justice League: Gods & Monsters Chronicles; DC's Hero Project), network IDs, show logos, series sales presentations (NewFronts, Final Front), website refresh/redesigns (2014, 2017)
SENSIS: Script for FDA-sponsored TV spot about the dangers of smokeless tobacco (25MM YT views and featured on NBC and Fox News)
HONOR (2015's Best New Startup Crunchies Award winner) TV commercial production
EIN (Energy Independence Now, creating California's Hydrogen Highway): Video and marketing consultants
Also:
BLUE COLLAR PRODUCTIONS / COUNTERPOINT FILMS / CURIOUSLY.COM / EURO RSCG / MASH STUDIOS / QVC / ZIPPEARZ EARBUDS
FREELANCE CREATIVE
2015-Present
Copywriter
ENSO COLLABORATIVE, Santa Monica
GOOGLE NEWS LAB / GOOGLE GYBO / GOOGLE FIBER
Copywriter
PHENOMENON, Los Angeles
HP / NEUSTAR / AMERICAN EXPRESS
Creative Director / Copywriter
MOTORTREND (WARNER BROS. DISCOVERY), Los Angeles
CHEVROLET / ROXOR / MONTEREY CAR WEEK
Creative Director / Copywriter
STRATEGY& (PwC), Los Angeles
AGENCY PROMOTIONAL VIDEOS
Copywriter (Remote)
DRAKE COOPER, Boise
CHEVRON RENEWABLE FUELS
Copywriter (Remote)
RENEGADE COMMUNICATIONS, Baltimore
LUMEN VERUM ACADEMY / NAPA INSTITUTE
Copywriter (Remote)
BATTERY BIZ, Camarillo
DURACELL
Creative Director / Copywriter (Remote)
VIDMOB (Social Video Technology Platform), New York, Los Angeles
DOMINO’S / FLATIRON SCHOOL (WEWORK) / GOOGLE / OPENDOOR
CREATIVE DIRECTOR / COPYWRITER
POMEGRANATE, INC., Los Angeles
2009-2015
A digital creative agency serving the world's top brands.
GOOGLE / YOUTUBE / SPOTIFY / WSJ
Project leadership, concepts, copy, design supervision, video production
Scripted and produced brand videos, sizzle reels, audio ads
Wrote large-scale advertising programs for Lexus, Blue Moon Brewing Co., L’Oreal, American Express
Supervised projects and gave design direction for hundreds of presale YouTube channels (desktop, tablet & mobile)
Ideated branded experiences for Spotify advertisers such as Lexus, Coca-Cola and film titles (Thor; Sin City: A Dame to Kill For; Begin Again)
FREELANCE COPYWRITER
GMMB, Washington, DC
2008
CHRYSLER CORP. / THE MOTION PICTURE ASSOCIATION OF AMERICA (MPAA) / THE CITY OF SANTA MONICA
CREATIVE DIRECTOR / COPYWRITER
QVC, West Chester, PA
2000-2005
Supervised creative of corporate advertising and special event promos as the network grew from $1.5 to $7 billion in sales
Managed team of writers, art directors, designers and producers
Supported brand initiatives with Dell, Sony, Craftsman, Smashbox, NASCAR, the NFL, The City of Beverly Hills, the Hollywood Sign Trust, the GRAMMY Awards, the Grateful Dead
Produced dozens of PSAs, segments and promos in New York, LA and London with celebrities including Sarah Jessica Parker, Jennifer Garner, Sheryl Crow, Heidi Klum, Shania Twain, Muhammad Ali, Tony Bennett, etc. for special event broadcasts and multimillion-dollar breast cancer fundraisers
Scripted and co-developed the popular QVC Studio Tour
Executive Editor of award-winning annual report
EDUCATION
B.A. Communication, Rutgers University, New Brunswick, NJ
The Walnut Street Theatre School, Philadelphia, PA
International Film & Television Workshops, Rockland ME